Client:Name:Position:
Tools:Job title:Application deadline:
Case links:Email:Contact:
Rejsningsproblemer.dk
Technology breakdown:Skill:Skill:
HTML / CSS30% |
Flash70% |
Sound20% |
Motion20% |
CMS80% |
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Description:Background:Job details:
FACE TO FACE WITH A RISING PROBLEM
Danish law prohibits advertising of prescribed medicine such as Viagra. This compels Pfizer, who develops and sells Viagra, to seek new ways to reach the rising number of Danish men experiencing erection insufficiency. Apart the law Viagra also has taboos and myths to overcome.
Our solution was a Flash-driven site, where users gain more knowledge on erection insufficiency via video-cases. We annihilated taboos and myths by focusing on the insights from a doctor and a man living with erection insufficiency. Users find further support in the Viagra-pedia or by seeking more personalized info.
A customized CMS allows Pfizer to update relevant content and expand the Viagra-pedia. On top of this Pfizer is now able to communicate directly with patients and their spouses or potential Viagra-users - without breaking the law.
"We are convinced many men and couples have found (and find) help and support on our site."
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