Client:Name:Position:
TDC
Tools:Job title:Application deadline:
Case links:Email:Contact:
www.tdc.dk/naamere
Technology breakdown:Skill:Skill:
HTML / CSS% |
Flash% |
Sound% |
Motion% |
CMS% |
|
Description:Background:Job details:
TDC Mobil are responsible for promoting the TDC Mobile Broadband product Broadband-2-GO. At the time TDC Mobil approached In2media, competing brands controlled the market. TDC only had tactical ads in rotation but intended to launch a buzz-worthy online campaign. So they invited us in on a pitch which we won ahead of TDC's own lead agency with the concept "Get to more". Our solution involved movie production, 3D-modelling and sound design - apart from copywriting, graphical design and coding. The result was a 100 percent Flash-driven campaign site revolving round 5 short movies showing what "Get to more" really means. Way before the actual campaign launch the concept of "Get to more" was on every ones lips in TDC. Not due to the budget, but due to the creative level of the "Get to more"-universe which never before had been seen in TDC. For the first time ever a purely online-concept would dictate how the offline campaign should be executed. "This is simply amazing, boys!"
Anders Kristensen, Project manager, TDC Marketing Communications |
|
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