In a period of 6 months video- and web TV advertising has been carefully tested and organised with the help of a test project run by 4 large advertisers and the 4 largest medias in Denmark containing video content. This served as a gold mine of valuable knowledge and experiences that has now become the base of new advertising formats and a common approach to the market defined by the 8 participators and Brandzation. Brandzation is a subsidiary company of In2meda and was the facilitator of the test project.
The formats are e.g. pre-roll video ads that are small commercials running before the actual video clip. And overlay banners appearing in the actual video.
The new, interactive formats combine the best from 2 worlds: awareness as we know it from TV ads, and instant response as we know it from online banners.
Watch David Heilmann from In2media talk about the overall results from the test project.
And the advertiser Nykredit telling about their experiences with the test project.
We would love to tell you more about how we can get you as an advertiser started. Book a meeting and we will present the results from the test project and reveal what it takes to enter this new advertising field.
Call project manager David Heilmann: +45 21 23 54 50 or key account manager Thomas Klausbo: +45 40 10 69 87.