WHO

Aller Media is Scandinavia's largest media group with over 2000 employees and operations in Denmark, Norway, Sweden and Finland. The total weekly magazine circulation has exceeded 1 million in Denmark and 3 million in Scandinavia. During recent years, the Aller Group have invested in new media with the acquisition of Spray in Sweden, half of the internet portal SOL in Norway and EDB-priser in Denmark.

WHAT

Both the design and the construction of edbpriser.dk must be tightened up. The site must be made more user-friendly and there must be more focus on the visuals in the user interface.

WOW

With respect for the many loyal users of edbpriser.dk, In2media was involved in creating a completely new solution. There is a clear improvement in the information architecture. It is now a visual experience to search products and there are no requirements of users' abilities to sort or filter. Originally, you were not presented to any products until you began to enter the search criteria. Now all the product categories are presented as a starting point and the users can make further searches from there.

During the filtering process, the search engine generates FAST relevant information and data that can be of help to the user. E.g. relevant products, similar products, tag clouds with relevant subjects from the forum section and relevant manufacturers.

The design of edbpriser.dk has gone fron being very rigid and technical to being much softer and more accessible, so that it also appeals to women. Together with the improved backend, this gives a completely new and easy experience with edbpriser.dk despite the enormous amount of information and data.