WHO

The largest media house in Scandinavia, Aller Press, has more than 2000 employees and activities in Denmark, Norway, Sweden and Finland. The overall number of magazines produced is more than 1 mio. in Denmark and 3 mio. in Scandinavia. Lately the Aller group is focusing on new media with acquisition of Spray in Sweden, half of the web portal SOL in Norway and EDB-priser in Denmark. With Pling.dk Aller is also offering online games as a part of their media range.

WHAT

With the new Aller initiative – Pling.dk – the entire family can play all kinds of online games from just one website. Create a unique brand identity for Pling.dk based one the same platform used for all Aller sites.

WOW

In2media created Pling.dk to feature both Flash- and Shockwave games. You can play directly from Pling.dk or download the games. You can rate all games, and the most popular and newest games are displayed. The system allows for web editors from other Aller sites to integrate Pling-games relevant for their target group.

The design created by In2media supports that Pling.dk is a fun and cosy site for the entire family to use. The visual identity is distinct and clearly stands out from the other Aller sites. The Pling identity follows the games around when displayed at other Aller sites.