WHO
The largest media house in Scandinavia, Aller Press, has significant activities in Denmark, Norway, Sweden and Finland. The overall number of magazines produced is more than 1 mio. in Denmark and 3 mio. in Scandinavia. Lately the Aller group is focusing on new media with acquisition of Spray in Sweden, half of the web portal SOL in Norway and EDB-priser in Denmark.

WHAT
As a part of the comprehensive digital branding of Aller, we need to create a new Aller.dk. Potential employees, advertiser, journalists and readers are expected to visit the site, and they must be able to find the information relevant for them.

WOW
In2media created a modern, colourful universe focusing on the many brands and employees of Aller. All the relevant information is easy to access, all the magazines are presented in a simple and user-friendly way and you can buy subscription directly on the site.

The advertising part of the site, aimed at media agencies and advertisers, is miles from the pdf that used to be the only thing available about insertion of ads. With a visual approach to the task In2media created a media-sorting module that makes it easy to search amongst the different Aller medias. There is a sub site for each media where you can read about the different possibilities, get facts and user data and see cases and analysis before contactingthe advertising centre of Aller about your own campaign or insertion.