WHO

Chr. Hansen is more or less unknown to the general public, even though several hundred million people worldwide enjoy their products through the food they eat. As a global supplier of ingredients for the food and health industries, Chr. Hansen uses natural colours, enzymes and bacterial cultures in a wide range of products and since it was founded in 1874, has achieved a leading position in the market through product development, knowledge and innovative thinking.

WHAT

Create a corporate website in an international class that reflects Chr. Hansen is a committed, market leading company with a knowledge-based approach to the market. We are known for quality and openness, and our intention is for all customers, press and other interested parties to be left with this feeling after visiting our website.

HOW

Chr. Hansen makes a living from knowledge, so the project started by getting the vast amounts of knowledge identified and structured. The menu structure was rethought and the large number of product pages were designed so the content could be displayed simply and accessibly.

WOW

As a result of the extensive work on the information architecture, it is easy to navigate around the site - both the part that is available to the public, as well as the part that is intended for existing customers with a special log-in. The welcoming and dynamic design creates a positive feeling about Chr. Hansen, which appears as honest, knowledgeabe and competent.