WHO

Hess Corporation is a leading, global energy company. They win and produce oil, casinghead gas and electricity. In Denmark the Hess Corporation runs the Syd Arne drilling rig together with Dong Energy – one of the most modern drilling rigs in the country.

WHAT

Create a gimmick that will secure commitment and motivation among crew and workers from day one. The gimmick must support the fact that this is an ultra-modern and technological innovative drilling rig.

WOW

With sound and images played on 500 iPods In2media created groundbreaking storytelling. On the first day of work, crew and workers were given an iPod in the helicopter on the way to the drilling rig. With a podcast they were told about the amazing technology of the drilling rig, facts about production goals and important security messages. The employees of the drilling rig are working for 14 days and then have 14 days of. Therefore podcasts with news and production results are continuously produced to keep people on shore updated.