WHO
Aller Press owns the renowned and popular edbpriser.dk. Here, users can compare prices and features of electronic equipment of all kind and find the best offer across sellers.

WHAT
The design and the structure of edbpriser.dk need to be reviewed. The usability needs to be optimized and we must have a visual approach to the user-interface.

WOW
With all the loyal users of the existing edbpriser.dk in mind, In2media took part in creating a completely new solution. The information architecture is significantly improved. It is now a visual experience searching for products and it’s easy to sort and filter the search results. Originally, users were not shown any products until they started searching. Now all the product categories are presented, and from then the user narrows down the search.

During the filtering the search engine FAST generates relevant information and data to help the users find what they are looking for. E.g. relevant products, similar products, tag-clouds with relevant subjects from the forum and relevant manufactures.

The design of edbpriser.dk went from being very square and technical to being softer and accessible, now also appealing to women. Together with the improved backend this creates a new and pleasant experience of edbpriser.dk in spite of the enormous amount of information and data of the site.

Explore the site here.