WHO

The lighting store Emil Jakobsen sells the most exclusive and innovative brands in the category of lightning for private homes and companies. The lamps can be bought either online or in one of the two showrooms in Copenhagen.

WHAT

Create an exclusive e-shop with the look and feel of the real showrooms. The users must be inspired, and be able to find and buy a specific lamp. At the same time, the site must also work as the check out station in the showrooms.

WOW

With a well-chosen technology and outstanding interior shots, In2media created a unique shopping experience. This solution combines the virtual and the real world and makes Emil Jacobsen one of the most modern lamp retailers in the country. 
Frontend combines HTML with Ajax- and Flash-elements. Umbraco CMS and Chainbox runs the backend fully integrated with Microsoft’s C5 economy system. This way, Emil Jakobsen can update content, economy and stock easily.