Since it was founded in 1770, it has been Gyldendal's aim to enable readers to have access to literature and artistic experiences or knowledge in book form. As the country's oldest and largest publisher, Gyldendal has therefore been passed on a duty that reaches far beyond book sales and earnings, and with its heritage and traditions, the publisher has become a central position in Danish culture.
Gyldendal.dk should follow Gyldendals vision and mission by being culture-bearing and culture-creating. The site must live up to Gyldendals reputation as a kind of public service for literature and culture. On Gyldendal.dk, the users can explore a whole new universe where books and publications are presented. There are no sales on the site– just inspiration, articles and the user's own reviews and ratings.
The aim has been to create a hub for dedicated bibliophiles, a place where loyalty can be built up, and interest generated in Gyldendals' publications. And there are publications in abundance. Therefore it was a major task to get some kind of structure and clear layout to make it easy and manageable for navigation through the vast amounts of information in the site.
The site is constructed in Sitecore, so it can easily be adapted to current themes and campaigns in the Gyldendal spirit, and in this way can always appear dynamic and inspiring.
The aim of creating an author's universe, where readers and authors could have an open dialogue with each other was reached shortly after the launch, where numerous users' comments were followed by responses and comments from the authors. At the same time, a large number of authors have set up their own author pages as small mini-sites on Gyldendal.dk. The well-visited site is a very effective showcase for all Gyldendals many literary experiences.