WHO

Since 1880 Laan & Spar Bank A/S has dealt with the Danish krone and is the sixteenth largest financial institution in Denmark according to the Danish Financial Supervisory Authority. The bank has 15 branch offices – 8 of them in Copenhagen.

WHAT

Laan & Spar Bank will soon be celebrating their 125th anniversary. Create an experience-based story that tells the history of the bank in an exciting digital universe.

WOW

With CEO of Laan & Spar Bank, Peter Schou, acting as focal point, In2media created a digital journey through time. With the main focus on the years from 1960 to 1990 the story was told in an office that has a new look as the story evolves.

The wallpaper, desk, chairs, lamps, paintings, the radio and the TV change during the story. And each decade has its own soundtrack with everything from the Danish singer Sebastian to the Spice Girls. Occasionally different employees tell about their personal relationship with LÂn & Spar Bank in short video interviews.