WHO

More than a 100 Danish banks united to create letpension – the youngest and most innovative pension fund in Denmark. In collaboration with your local financial advisor, letpension offers a personal, uncomplicated and transparent counselling about pension and life insurance. A revolution in a market traditionally known for uncertainty, confusion and hidden agendas.

WHAT

Normally, an agreement about pension is a 60-page whopper. We would like to challenge that. Create a dynamic graph for the bank advisors to use in meetings with clients. The graph must be the central tool in letpension and contain all that the advisor and client need to know.

WOW

It’s obligating when the word ”easy” (”let” in Danish) is a part of a company name. Therefore In2media was very conscious that the graph needed to be pedagogic and easy to use and understand. Normally, the clients don’t get an insight in this part of the development of the agreement, and that demanded a high level of straightforwardness both functionality and design wise.  

With the use of drag and drop the advisors can place products and information in the graph that are instantly made visual for the client. At any time the advisor can change the combination of products, compare income and expenses and edit data. The graph takes all relevant subjects into account, but only the subjects relevant to the client are shown. That’s about as easy as it gets.