Louis Poulsen is a part of the international lighting group, Targetti Poulsen, which is a leading global manufacturer of indoor and outdoor lighting. Since 1874, Louis Poulsen has been an icon in lighting design with world famous lamps from designers such as Poul Henningsen, Arne Jacobsen and Verner Panton. In 2007, Louis Poulsen was taken over by the Italian lighting company Targetti, and with their highly complementary product range are now the preferred choice among architects worldwide.
Create a digital strategy and a roll-out plan that covers the whole company and all the links. The digital media and opportunities should be incorporated in all new initiatives so we continue to appear modern and innovative in an industry that is generally very conservative. We intend to be right at the forefront and will digitalise the customer experience, products and databases.
The company's digital competitive landscape and business opportunities were identified in collaboration with the top management. A plan was put together from the comprehensive strategy for which digital operations should be launched, when, and on which platforms. At the same time, a brand strategy was developed throughout the group's numerous brands to ensure a stronger, more consistent brand fundament.
Just a week after the iPad was launched in USA, the button was pressed for the first digital launch, when the first iPad app of the extensive Targetti catalogue was introduced. The presentation took place at the world's leading architecture and technology trade fair, Light+Building in Frankfurt, and attracted a great deal of attention from the entire industry. The iPad app was subsequently awarded the prestigious FWA Mobile of the Day.
In the future, there are plans for more apps, websites and digital initiatives on the drawing board, and the business systems have to be tied together and integrated with the digital platforms.