WHO

Soren Rose Kjaer designed the MILK desk focusing on quality, outstanding design and innovative functionality. The furniture company Holmris Hansen is in charge of production, sales and distribution. No cows or independent dairies were harmed in the process.

WHAT

Create a site to match the minimalistic look and outstanding functionality of the table. At the same time the site must create attention and willingness to buy the table.

WOW

With Flash, photos and 3D animation In2media turned the MILK desk itself into the navigation base of the site. Each user gets a unique experience of the uncluttered lines of the design and the functional features. Quirky and funny statements accompany the demonstration of the desk and add to a unique brand feeling.

In2media seeded the site at a wide range of international community-sites focusing on design. With no other sales promotion than WOM Holmris Hansen received 4200 pre-orders of the MILK desk within the first month. Since launch more than 1 million users visited the site.

If you Google the word "milk" the site appears among the first 5 links. And that is out of more than 100.000.000 hits…