WHO

VisitEastDenmark is an association of VisitDenmark, which is responsible for promoting tourism by making the Zealand region better known. Through the region's unique location in the Øresund's urban hinterland, the region has countless experiences and adventures on offer for tourists seeking family, culture, nature or business experiences and opportunities.

WHAT

Create a website, that can help make the Zealand region one of Northern Europes most popular destinations for excursions and holidays. In the region are 18 historic market towns, each one being a treasure trove of experiences. Present the towns and make it easy for users to plan their trip to the region concerning local attractions, accommodation, restaurants, etc.

HOW

The focal point of the marketing of the market towns is the website Kongeland.dk. Each market town has its own area on the site that shows the attractions that are on offer in the town. On a broader level, users can also explore themed guides, which include all the market towns and which show the best selection within the theme such as 'Family Holidays', 'Culture and History' or 'Food Lovers'.

As a user, it is easy to plan your trip to Kongeland, as all the attractions, restaurants and accommodations are plotted on Google maps. The solution is built in Umbraco and contains a number of integrations including to VisitDenmark's extensive product catalogue, GuideDenmark, booking of accommodation through TouristOnline, KultuNauts events calendar for the region, Google Maps and newsletters via ExactTarget. In2media has been responsible for concept development, design, technical development and implementation. The activating agency, ContentCPH, was responsible for the campaign part in close collaboration with In2media.

WOW

Bringing together 18 market towns in one central campaign, and not least a new portal for all the towns was the overall goal that has been achieved. The towns actively use the website to promote their special offers, activities and experiences. With kongeland.dk, the region has got a very easy and attractive entry portal that can help attract new visitors.