WHO

The Danish jewellery company, Pandora, is known and well-loved worldwide. The popular charm bracelet has paved the way for a hugely successful business and a wide jewellery collection that is sold in more than 50 countries and in over 6 continents. All Pandora jewellery is high quality and hand-made in precious materials.

WHAT

Pandora's ambition is to become the best known jewellery brand in the world, and with this ambition, Pandora also wants to have a solid presence on digital platforms. In2media was selected to develop the global digital strategy, which over the coming years will make Pandora one of the leaders within the digital area. In addition to major strategic work, one of the first tasks was to create an iPhone app that would present the collection and be a valuable tool for the user with exciting and useful features.

HOW

Based on Pandoras visual universe, an app has been created for both new and existing Pandora fans. In an elegant and simple way, you can explore the entire collection, zoom in and out on the jewellery and get more information on each design. As a registered member, you can add jewellery to your wish list, which automatically synchronises with the online wish list. You can find your nearest dealer with the help of geolocation, and if you are on the hunt for a present, a gift wizard can help you sort through the collection to find exactly the right piece of jewellery.

WOW

The response to the new app has exceeded all expectations. Just a few weeks after its launch, it was downloaded more than 50,000 times and the positive feedback from the customers has been overwhelming. For example Sally Jordan on Facebook comments: ”OMG I just discovered the Pandora app for my iPhone, I LOVE it. It's like having the catalogue in my hot little hands whenever I want. Best thing ever!!! :)”

Future plans include more apps, websites, online campaigns and digital initiatives ready to launch, just as the whole online business will be considerably expanded with assistance from In2media.