The Danish jewellery company Pandora is well known and loved all over the world. The popular charm bracelet has paved the way for a hugely successful business and a wide jewellery collection that is sold in more than 50 countries across 6 continents. All Pandora jewellery is high quality and hand-made in precious materials.
Pandora's ambition is to become the best known jewellery brand in the world. Supporing this ambition is the mission to maintain a solid presence in all relevant digital channels.
In2media was selected to develop the global digital strategy, with the goal of creating a new communication platform that generated overview, relevance, and interaction with existing and new customers. The communication platform aimed at positioning Pandora as the front runner within the usage of new media. The platform integrates web, mobile solutions, social media, and magazines with high requirements for dynamic and adjusted content.
Based on Pandora’s visual identity, their digital universe will continuously be adjusted and applied across sites, apps, Facebook, and mails. The global site, published in more than 50 languages, is designed to enable users to discover the entire collection in an elegant and simple way. The use of sorting and search criteria enable users to find just the right piece of jewellery.
Smartphone apps for iPhone and Android have been designed and developed, and integration with Sitecore CMS ensures an always-updated and country-specific collection. At the same time, as a club member it is possible to add jewellery to your wish list, which is seamlessly synchronized from mobile to web. If you are on the hunt for a present, a gift finder can help you sort through the collection to find exactly the right piece of jewellery and the nearest store.
The Facebook presence is extended so that new opportunities are continuously capitalized upon through different campaigns and permanent elements. At the same time, Pandora’s club members have gotten their very own interactive magazine with a unique editorial voice containing everything from interviews with super stars such as Penelope Cruz, fashion series, guides, and plenty of jewellery.
Pandora’s digital presence has become a huge success with million of visits each month, club members, app downloads, magazine readers, and the most engaged Facebook fans in the entire jewellery industry. The internationally recognized L2 Digital IQ Index places Pandora in the category ”gifted” next to only a few other global watch and jewellery brands such as Swarovski and Cartier, and in front of more than 40 other brands such as Rolex and Bulgari.