WHO

Pfizer is one of the largest pharmaceutical companies in the world. With a wide range of products they prevent, treat and cure diseases. An important part of Pfizer’s work is to inform and advice the patients. E.g. via websites – both campaign sites and continuous sites.

WHAT

If you have had a blood clot once there is a large risk you might get one again. Especially if your cholesterol level is above 4,5. Create a digital universe for the national cholesterol campaign ”Max 4,5”. The solution must be educational and explain why the cholesterol level should be checked regularly.

WOW

In2media created Kolesterol.dk - an experience based website built like a waiting room. Here the users can explore and choose between a lean-back experience (watch/listen/learn) and a lean-forward experience (interaction). Video clips communicate information about cholesterol and the users can test their own knowledge in the quiz. With a checklist for the next consultation with the doctor, the users get an actual tool that will support them in the course of treatment.