WHO

Pfizer is one of the biggest pharmaceutical companies in the world. With a large range of products they prevent, treat and cure diseases. Viagra is one of Pfizer’s best-known products – but also one of the most tabooed. Quite a shame considered that Viagra – pardon my French – can do a big difference to a lot of people.

WHAT

Danish law does not allow sales promotion of prescription medication like Viagra. Therefore, we have to come up with an alternative way to address the Danish men.

WOW

In2media created Rejsningsproblemer.dk, a site based on Flash, where Pfizer can communicate directly to potential users of Viagra and their partners. Without using the name Viagra in accordance to the law, that is. Myths and taboos were eliminated with the help of doctors and patients experiences with Viagra. A knowledge base, video cases and the possibility to browse for personal information supports the user.
Via tailor-made CMS Pfizer can update content and develop the knowledge base.