WHO

In a nation of full-fat-traditional-food lovers, we need the National Board of Health. They work with health promotion, prevention of bad health and medical treatment of the Danish citizens.

WHAT

Create a campaign, that will get young people from the age of 12 to 18 moving. We got to get the message through that you need to exercise at least 60 minutes a day. Use the digital channels to create a campaign that motivates and engages the target group.

WOW

First, an analysis of the use of digital channels in the target group was made. With these insights In2media created a digital campaign based on user generated content. The target group was encouraged to record their own and their friends physical activities. On the website they could upload clips that were rated by the others users afterwards. The most watched and most popular clips were rewarded with great prizes.

In the period of the campaign running, more than 2000 video clips were uploaded to Getmoving.dk. The National Board of Health really got the Danish youth in action.