WHO

TDC is the backbone of the modern Danish IT and communications society.'The mothership' if you like. TDC Mobil is responsible for the marketing of TDC Mobile Broadband: the subscription Broadband-2-GO. A new and important spaceship for TDC.

WHAT

Create an online concept that launches Broadband-2-GO and attract attention from their target group. The competitors' campaigns are rolling, and TDC Mobile only has tactical communication on mobile broadband out in the market.

HOW

In2media created the concept ”Achieve more" which illustrates what Broadband-2-GO means. Film production, 3D-modelling, light design, copywriting, graphic design and programming all lie behing the 100% Flash controlled campaign website, where 5 short films show the user the many opportunities available with Broadband-2-GO.

It was also the first time for TDC, that an online concept dictated the guidelines for the offline part of the campaign.