WHO

TDC is the backbone of the modern Danish it- and communication society. The mother ship, so to speak. TDC Mobil is in charge of the sales promotion of TDC Mobile Broadband: Broadband-2-GO. A new and significant spaceship to TDC.

WHAT

Create an online concept to launch Broadband-2-GO that generates attention in the target group. The competing companies already launched their campaigns and TDC Mobil only have tactical campaigns in the market at the moment.

WOW

I In2media created the concept ”More Mobile” to illustrate what Broadband-2-Go means. Production of film. 3D modeling, sound design, copywriting, graphic design and programming is behind the 100% Flash based campaign site, where 5 short films show the many features of Broadband-2-GO.

Furthermore, this is the first time in the history of TDC that an online concept issues the guidelines for the offline part of a campaign.