WHO

TV2 is the most watched public-service TV-station in Denmark. In addition to each TV-channels TV2 also operates in the online and publishing industry. The main site is called TV2.dk around which lies a wide range of specialised niche sites i.e. Finans.tv2.dk, Sporten.tv2.dk, TVtid.tv2.dk and Teddy.tv2.dk. Each with their unique target group and unique content.

WHAT

Increase the focus on selling the advertising space at the various TV2 sites. Do it by optimizing TV2Net, which is a part of TV2 Mediaforum. Present the advertising options of the many digital platforms and make it easy for advertisers, media- and advertising agencies to find the information they need.

WOW

In2media re-designed TV2Net bringing the digital platforms up front and making sure that all the advertising options were clearly presented. Facts about formats, price, sites and target groups are communicated in both an informal and inspirational way. And with a new contact form the sales department is easy accessible. The optimizing of TV2NET was supplemented with a banner campaign at Borsen.dk targeting the BTB market.