WHO

Sony BMG Music Entertainment Denmark A/S is one of the leading record companies in Denmark. They have a wide range of active international and Danish acts and an extensive catalogue of great historical matter music wise. Among others the acts are: Outlandish, Kashmir, Peter Sommer, Thomas Helmig, JaConfetti, Bruce Springsteen, Shakira, Christina Aguilera, Justin Timberlake and of course: The Fashion.

WHAT

Create a music video for the track “Solo Impala”. The video must add an extra dimension to the music and generate attention both national and internationally.

WOW

Raw material, storyboard, script and direction was provided and handled by Jakob Printzlau, who is not only the lead singer of The Fashion but used to work as an Art Director at In2media. In collaboration with the designers at In2media the material was transformed into a sensational animated music video. Among other things, the video helped The Fashion get a contract with Epic New Your and airplay at both Danish and international TV shows.