WHO

Sony BMG Music Entertainment Denmark A/S is one of Denmark's leading music companies. They have many active international and Danish artists, and an enormous back catalogue of historically significant music. To name but a few of their releases are: Kashmir, Peter Sommer, Thomas Helmig, JaConfetti, Bruce Springsteen, Shakira, Christina Aguilera, Justin Timberlake and last, but not least, The Fashion.

WHAT

Create a music video for The Fashion number ”Solo Impala”. The video should add an extra dimension to the music and create national and international awareness. Use Motion Graphic to create a dynamic and dramatic story.

HOW

The raw material, storyboard, script and direction were supplied and managed by Jakob Printzlau, who apart from being the lead singer of The Fashion, has also worked as AD at In2media. In collaboration with In2media’s designers, the material was transformed into a spetacular animated music video.

WOW

The video helped to secure The Fashion a contract with Epic in New York and to get loads of airplay on both Danish and international music programmes.