WHO
The Touch Diva is an ultra modern stereo system with a touch screen – directly connected to servers with more than 2 million songs in all genres imaginable. This means that you don’t have to upload your music, but can play music directly from the Internet with a TouchDiva subscription. So say goodbye to CD’s, old LP’s and mess. Behind TouchDiva are Thomas Chr. Melskensen, the founder of CD Factory, and Bo Løje Haaber, with a background at IBM.
WHAT
TouchDiva is a revolutionary device and needs a revolutionary website. Create at site just as modern and elegant as TouchDiva, where the users understands the USP’s of the product and thereby increase their willingness to buy.
WOW
Based on the strategic work of Impaq CPH, In2media created a new design and concept. The intro presents the user to the USP’s of TouchDiva in a visually powerful way. 3D, motion graphics, flash and specially composed music present TouchDiva in a stylish and tempting way. It’s easy to interact with the website – just like with the Touch Diva device itself. No matter where you are on the website, you can go directly to the shop area and purchase a TouchDiva.