The new Vero Moda site is a classic In2media solution: it’s aesthetic, the design is carefully thought through and the visual experience is effective and innovative. The site reflects the strong, international position of Vero Moda and has created the online brand platform that Vero Moda needed in order to enter new countries on the global market.
A consistent brand experience – both offline and online
When Vero Moda and In2media first met, one of the big challenges was the gap between how the customers experienced Vero Moda in the stores and how they experienced Vero Moda online.
In this context it’s worth noticing a study made about Danish online shopping by Catinét - IFKA for DI Handel. It shows that more than 50% of 15-39 year old, who are also the target group of Vero Moda, visits the website of a company before visiting the physical store. Therefore it is important not to underestimate the value of having a website that presents the brand in the right way and reflect the brand values.
A new front page several times each year
In the fashion industry trends and collections are changing rapidly. It is important to a fashion brand to radiate vitality and dynamism, so the site is created in a way that allows Vero Moda to change the content and the pictures in the user-friendly content management system Umbraco. Just like new collections arrive to the stores, there is now a corresponding experience of the new collection on the website too.
This means that the Vero Moda site is best described as a hybrid between a campaign site and a corporate site. It’s a platform that presents both current collections and news as well as all the information relevant to press, employees and partners you expect to find in a classic corporate website.
The blog keeps the customers updated
In2media has created a blog for the site that makes it possible for Vero Moda to post blog posts and control the flow of news to their customers, who can also comment on the posts. The blog is created on a WordPress template and we have created a unique Vero Moda skin for it. Furthermore, In2media has contributed to the makeover of the online shop to ensure that it matches the new Vero Moda online identity and reflects the brand values.
Explore the site here.
Would you like to know more about how we create effective, digital experiences? Contact Thomas Klausbo at +45 4010 6987. You can also fill out the formula and we will give you a call.