The new Vero Moda site is a classic In2media solution: aesthetics are paramount, the design is carefully thought through down to the smallest detail and the whole experience is powerful and innovative. The site reflects Vera Moda's strong international position, and has created the online brand platform that Vera Moda was lacking before they felt sufficiently equipped to enter new countries in the global market.
A CONSISTENT BRAND EXPERIENCE – BOTH OFFLINE AND ONLINE
When Vero Moda approached In2media, one of the greatest challenges was that there was a gap between the experience customers had in the Vero Moda shops, and the experience they had with Vero Moda online.
In this context, it is important to refer to a study of Danish online shopping conducted by Catinét - IFKA for DI Trade. It reveals that 50% of those between the ages 15-39 , which is also Vero Moda's target group, will visit a company's website before they visit the pyhsical shop. Therefore, you should never underestimate the importance of a website that reflects a true picture of the brand and promotes the real values.
NEW HOME PAGE SEVERAL TIMES A YEAR
In the fashion industry, the trends, fashions and collections are changing constantly. It is essential that a fashion brand radiates dynamism and vitality, which is why the site has been created so Vera Moda can change their own content and pictures with the user friendly content management system, Umbraco. Just as new products come into the shops, there is now a similar experience of having the latest collection on the site.
This means that the site can best be described as a hybrid between a campaign website and a corporate site. It is a platform that represents both current collections and latest news, but it also contains all the information that you would expect to find on a classic corporate site that is relevant to the press, employees and partners.
THE BLOG KEEPS THE CUSTOMERS UPDATED
In2media has created a blog for the website, where Vero Moda can post blog entries and manage the flow of news to the customers who also have the opportunity to comment on the entries. The blog is created in a WordPress template, with a unique Vero Moda skin designed by In2media. In2media has also been involved in designing a make-over of the online shop, so that it matches Vero Moda's new online identity and reflects what the brand stands for.